ADIDAS X Kolor

Campaign Art Direction & Design

I embarked on this project to challenge myself and produce a piece of work that I felt reflected my design sensibilities whilst giving me the chance to develop existing skills, and learn some new ones along the way.

The tagline, ‘Disrupt the Natural Order’ came to me whilst out running in a pair of these very shoes. They looked so futuristic and incongruous as they cut through the California hills and that juxtaposition struck a chord, so I went with it.