TOMMY X NADAL
Personal Appearance & Store Events
The TOMMYXNADAL underwear launch was the largest single campaign the company had undertaken over the past five years and coincided with their global relaunch for underwear.
I was the lead creative for the European and Asian campaign roll out - the shoot assets having been shot by Mario Testino in NY - and work on initial conceptt through to execution of all elements from the initial press kit through to personal appearance events in Spain and Germany, localized digital and physical marketing projects.
This page highlights the special store events and large interactive and digital store displays that were at the heart of some of our key customers launch events.
CLAW MACHINE - ALWAYS WIN ACTIVATION
We conceived several solutions for an interactive game before deciding on the claw machine. Working closely with production company Liganova we were able to produce an eye catching and energetic promotional piece that captured the key components of the campaign.
LA RINASCENTE - Window Takeover
The Premiere shopping destination in Milan that sits opposite the might D'uomo cathedral was the largest window display I had worked on. Ten windows overall covering approximately 2000 sq. ft - each had to be unique whilst maintaining the global campaign guidelines,
Each window was lit with bold neon LEDs which were in the brands colour palette of red white and blue. Some featured motorized rotating product whilst others featured tiled video screens featuring the campaigh video.
This project would have been impossible without the assistance of Rosie Ashley Lahiff whose patience and cool head was much needed.
European Launch Events
Although I had parted for the United States when the events took place I had spent several months working from initial concepts up until I left to lock down the look and feel of these occasions.
